Decentralised Anonymous Data System

  • Research
  • UX design
  • UI design
  • Graphic design
  • UX prototype

A thought experiment conducted by me and a fellow student interested in the internet of the future.

Decentralised Anonymous Data System (D.A.D.S.) is our vision for the new way of interacting with the internet that achieves the following:

  • All data is owned by users
  • There's no need to create accounts for any web services
  • Within a few clicks you can filter content of any website to your (profile's) interests
  • All communication with content providers is annonymised
  • You can see the most relevant ADs, without giving away any identifiers
  • You cannot be profiled and influenced
  • Target Audience: Internet users
  • Platforms: Web
  • Tools: Affinity Designer, Scrivener, Figma
  • Roles: Researcher, Designer, Artist
  • Team size: 2
  • Project Duration: 3 months
The intersection of our hopes for the future defined the topic
An example of D.A.D.S. workflow in Figma
An admin interface of D.A.D.S. Create a marketing profile that can be separated from your browsing, see ADs you want today
A D.A.D.S. extension. Choose a profile you want and the website will filter the content to your interests with 0 traces